Benefits of Halloysite in Paint & Coatings


Halloysite is an aluminosilicate clay that forms naturally occurring nanotubes. Applied Minerals Inc. has developed applications that benefit from the tubular morphology of its halloysite, such as carriers of active ingredients in paints, coatings and building materials, adhesives, environmental remediation, agricultural applications, high-performance additives & fillers for plastic composites, and fluid cracking catalysts.  Specifically, in paints and coatings, halloysite is known to increase adhesion, anti-corrosion properties, scratch and impact resistance, as well as other mechanical properties. The Company also produces a range of ultra-pure natural iron oxides consisting of hematite and goethite. Combining ultra-high purity and consistent quality, the inherent properties of the iron oxide allow for a wide range of end uses in pigment and technical applications.


Brian Newsome began his career with the BASF Corporation (formerly Engelhard Corporation) in 1994, holding a series of internal and senior sales positions, to include Asia/Pacific Account Manager.   Brian briefly left BASF in 2007 to join the Balchem Corporation as Sales & Marketing Manager, returning to BASF in 2012 in a senior sales manager capacity.  In 2015, Applied Minerals recruited Brian to assume his current position of Director of Sales where he is responsible for establishing Applied Minerals’ sales organization as well as developing new markets for their halloysite product line.


Brian’s educational background includes a Bachelors in Mathematics with Master degrees in Business, Divinity, and Project Management.