PR 254 – The standard red for the coatings industry

Since its discovery in 1974 and commercial launch in 1986, Diketopyrrolopyrrol or DPP Red is considered by many as the last significant invention in pigment chemistry.
Although originally invented for Automotive lacquer, developments in particle size and improvements in cost has broadened the chemistry’s application areas including general industrial coatings, powder and coil coatings and even emulsion paints – low cost and high performance properties make DPP Red the standard red for the coatings industry.


David has spent his entire career spanning more than 30 years in the pigment industry. He started his career at Dominion Colour Corporation, a producer of inorganic and azo pigments in Canada gaining a broad understanding of pigment application in coatings, inks and plastics, moved briefly into manufacturing then into sales and marketing. David then joined Ciba Specialty Chemicals, a global leader in organic and inorganic pigments and additives where he became VP of the Imaging & Inks business in Americas responsible for the marketing and sales of pigments and additives in the region.

David was given the opportunity to drive a startup business with Sudarshan North America, a subsidiary of Sudarshan Chemical Industries in India, where he was able to develop the Sudarshan business in the region.

David now Heads sales for CINIC in North America – CINIC is a leading producer of High Performance Organic Pigments in China.

David holds a BSc in Chemical Engineering from Ryerson University.