Rick Ridenour is currently a Technical Industry Manager at Colors & Effects where he provides technical support for pigments used in the industrial and architectural markets. He has a passion for solar heat management applications using functional pigments. Rick has more than 15 years in the coating industry with a broad background in coatings, inks and dispersions. He joined BASF in 2007 as an Application Specialist focusing on heat management for coil coatings. He holds a Bachelor of Science degree from Eastern Michigan University.